Far Out! Virtual Neptune From Ask Jeeves Goes Live (-;
I wonder how many hotels, spaceship dealerships , casinos, or coffee houses are located on this distant planet. Technical issues at the Ask Jeeves SES party on Monday made the debut of their new...
View ArticleTime Warner Cable Can Auction Off TV Ads
Reuters provides an example; A "car manufacturers or dealerships could bid to put their ads on the television screens of viewers who favor the Speed Channel. Reuters reports that Time Warner Cable...
View ArticleNew Search Patents: May 3, 2006 - Microsoft and IBM Dominate with Recent...
The search service may then access a content database to identify ads or other media or content which match or correspond to the detected locality or region, such as ads for local restaurants, car...
View ArticleVolvo On the Online Hunt With New Contest
Needless to say, the effort is initially aimed at driving traffic into Volvo dealerships (dealers should love it), and also creating interest in the Volvo brand. In partnership with Disney's upcoming...
View ArticleNew Research Shows How Search Drives Auto Buyers
A new study from Yahoo and comScore offers some interesting insights into searcher behavior in the huge automotive segment, with lessons for search marketers working in all fields.
View ArticleLive From NAA: Local SearchTakes Center Stage
This would involve, for example, returning search results for “BMW” with related news (auto reviews), listings ( dealerships ) and classifieds (private party listings). I'm at the Newspaper Association...
View ArticleYahoo's Local Ad Options
Geotargeted Sponsored Search campaigns for Internet-savvy local businesses, regional firms, Web-based businesses, and national chains, franchises, and dealerships . Patricia Hursh tackles the finer...
View ArticlevFlyer and "The Year of the Widget"
Up to ten flyers are free while higher price points, including a subscription, are available for larger volume sellers such as car dealerships or real estate professionals. Online classifieds content...
View ArticleAdvertising Placements by Industry and Top Sponsored Links, July 2007
The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links.
View ArticleLiveDeal, the Latest to Blend Local Search and Video
This came weeks after the acquisition by YP.com which brought the site a unique combination of classifieds and directory content; complementary buckets of content that can be blended in certain kinds...
View ArticleWhat Local Can Learn from Universal Search
Local content providers can learn from the trend toward blended search results.
View ArticleSocial Search: Welcome to the World of Socialommerce
Part social media, part e-commerce. Socialommerce encompasses the transactional and marketing pieces of social networks.
View ArticleDear Google: Facebook Is Just Not That Into You
What this means to you: the search engines are becoming more like car dealerships where certain models can be sold under the same roof. Google FriendConnect friended Facebook. It looked as if Facebook...
View ArticleCars.com to Hold Free Webinar Discussing How Online Ads Drive Offline Traffic
Auto search engine Cars.com is offering a free webinar intended to help dealerships learn how online advertising can drive offline traffic. The webinar will be held this Friday, November 14 at noon EST.
View ArticleBlack Hat versus White Hat or New Hat versus Old Hat?
So, was this an example of a Black Hat finding a loophole and pushing the White Hats at Automotive Manufacturers and Automotive Dealerships down the charts? As you can see from the photo below, more...
View ArticleCan Twitter Help Sell Cars and Other Big Ticket Items?
There's a fine line between making sales and annoying potential customers. Some dos and don'ts for promoting sales on Twitter.
View ArticleSurvey Finds 70% Of Car Buyers Search Web For Info, Few Use Social Media
The searches included finding addresses or websites for dealerships , though less than 30% use it to get contact information, the report noted. A recent survey by Polk and Autotrader.com found that car...
View ArticleDouble Standard Over Google+ Business Profiles Being Shutdown
A number of companies, who thought they had a jump start, may be losing their current Google+ Profiles, as Google is not offering this until later in the year - though there will be a test group of...
View ArticleLocal Search Listings: Most Relevant Search Results Regardless of Medium
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours. These listings tether all critical information...
View ArticleGoogle Cars: New Sponsored Results Not Yet Generating Many Car Leads
Google has quietly launched what is being referred to as Google Cars – a new addition to Google’s comparison ads. Google hasn’t officially announced Google Cars, so we reached out to one of the...
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